Our client is an award-winning marketing agency from the US, who help retail brands create dynamic, engaging in-store experiences to drive customer engagement and excitement. They have been at the forefront of digital communication and marketing for over a decade.

THE PROBLEM:
Our client was attending a digital technology exhibition. In a crowded environment, they needed a corporate video to showcase on an LCD screen above their stand that would gain exposure for the company, and grab the attention of exhibition attendees and draw them towards their stand. They also wanted to generate buzz among the attendees about who the company is, and what they do. Not only that, but they needed all of this in a short space of time - good thing we like a challenge!

EVAMOTIONS’S SOLUTION:
Given the short turnaround time, Evamotion chose to use a blend of stock footage and live action videos from the client’s own video library, which allowed us to put together this video without having to shoot any new footage. This cut down the production time significantly. In order to grab the attention of exhibition attendees we also used numerous motion graphics animations, and some bold, large headlines, which we knew would be effective when showcased on a large LCD screen. We made sure to show a wide range of the company’s products and services, and show their clients engaging with these.

THE RESULTS:
The video was short and informative, and included a good amount of colorful animations, which quickly grabbed viewers’ attention, and many of them stopped near the client’s stand to watch. This meant that the company could engage with potential clients more quickly and easily, and the video was an excellent ice-breaker that led to many useful conversations and a good number of leads too.