Case Study with Drink Dry: Overcoming Marketing Challenges with Video
Introduction:
– Drink Dry, a startup specializing in premium non-alcoholic beverages, faced marketing challenges in a new and unknown industry.
– The collaboration with Evamotion resulted in a brand video that transformed their marketing strategy.
- Challenge: unclear on their brand identity and how to present themselves to the world
- Objective: enhance brand awareness and shape the perception of Drink Dry in the market
- Result: a 2-minute brand video
Key Takeaways:
– Starting Small: Evamotion advised Drink Dry to begin with a single, influential brand video to test the market and measure outcomes.
– Personal Approach: The brand video took a more personal approach, showcasing the founder, Erika and her passion for the business.
– Efficient Production: With a single location and three diverse backgrounds, the team achieved cost-effectiveness and eliminated the need for travel time.
– Budget Range: The production budget for this type of project typically falls between 20,000 to 50,000 AED.
Impact:
– Shaping the Brand Voice: The brand video helped Drink Dry establish its voice and resonate with its consumers.
– B2B Contracts: The video became a valuable asset in securing contracts with key regional players.
– Boosting Online Presence: The video was used on the website landing page, allowing customers to quickly understand the brand and its offerings.
– Social Media Success: The video was repurposed for multiple social media content, gaining organic reach and becoming their top-performing ad.
Investing in video content proved to be a game-changer for Drink Dry’s marketing strategy. This case study exemplifies the power of starting small, focusing on a single video to summarize the business and showcase the brand’s personality. Consider video marketing as a valuable investment for your own marketing team.
Result:
Are you ready to overcome your marketing challenges? Contact us to create a powerful brand video that resonates with your audience. Let’s bring your brand to life through the power of video!