Client: Tumi bags

Service: Event videography

Category: Event

Length: 1:47

Event videography at "Tumi bags" anniversary

Luxury brand Tumi is well-known for its craftsmanship and product innovation in fine luggage, bags and accessories. Named after a Peruvian ceremonial knife used for sacrifices, the brand is tied closely back to South American influences, as evidenced by its signature honey-coloured pieces. Tumi is also widely reputed for using black-on-black ballistic nylon, used in the jackets of World War Two airmen, and by its ability to trace each of its handcrafted pieces by a twenty-digit registration number, reuniting owners with their luggage all over the world. The brand boasts 120 stores and is retailed in 200 outlets globally.

THE PROBLEM:
Tumi was celebrating its 40-year anniversary, and, with a new collection of bags inspired by the imported cowhides of founder Charlie Clifford, needed to celebrate in style. The Four Seasons in Dubai was booked, the invitations were sent – Tumi needed event videography exposure and buzz that would convey the heritage of their brand.

EVAMOTION’S SOLUTION:
Evamotion teamed with Tumi to produce carefully-crafted event videography, reflecting the care that goes into each of Tumi’s pieces. Inspired by the original founding date of 1975, Evamotion harked back to a cinematic style showing both the glamour and notability of the event, as well as the finer engravings, unique registration numbers and fine tailoring that had helped the brand stand the test of time. Camera sliders and glide cameras panned and focused in on guests and the hotel, using muted lighting and dreamy angles to provide the illusion of both watching and being at the event.

THE RESULTS:
The usage of classic cinematic styling and wish-you-were-here event videography made Tumi’s anniversary sharable and accessible to devotees across the globe. The event and 1975 luxury commemoration collection gained much exposure on notable lifestyle publications such as Robb Report and Luxury Insider, while the video itself was actively shared on social media by fans and event attendees, receiving hundreds of views.

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